I’m participating in a challenge: 31 Days To Build A Better Blog which is being offered by Darren Rowse of ProBlogger via a series of Podcasts – one per day for 31 days!
The timing couldn’t be better because I’m deep in reviewing and planning mode at the moment, having a good think about the way forward for my blog. I spoke a little about this in this post.
So, our first challenge was to Create an elevator pitch for your blog.
You might be wondering what an elevator pitch is? Well – imagine that you get into a modern-day zippy elevator (we call it a lift here in Australia) and you are going from the ground floor to the 30th floor when someone asks you what you do. You have from the time the elevator leaves the ground floor till it gets to the 30th floor to tell them what you do. So you need to provide a succinct but clear and concise description that will leave them intrigued and wanting to know more.
Here are 9 tips we were told to consider when creating our elevator pitch:
- Identify a problem or need that your blog addresses or solves.
- Think of your audience. Who are you trying to reach?
- How are you going to communicate what it is that you do in a clear and concise way? There must be clarity!
- Keep it short. 1-2 sentences.
- Make it stand out!
- Make it a bit intriguing, so that it leaves people hanging a little and so that they want to know more about who you are.
- Be energetic! Be confident about what you’re doing or the problem you are solving. Be bold, but don’t be too hyped or make promises that you can’t fulfill.
- Consider using a question in your elevator pitch.
- Be ready to follow-up on your elevator pitch, and expand on it. Be prepared to back up your elevator pitch statements with more information.
Well, you know what, this turned out to be a very good exercise to help me gain some clarity about what it is I’m trying to do here on my blog. However, it was actually a lot harder than I had anticipated!
This is what I came up with – my first bash at it:
At Write of the Middle we give you permission to prioritize yourself to benefit the well-being and happiness of not only yourself but also those you love. We show you the what’s, why’s & how’s via a variety of snaps, crackles & zen!
I’m not sure why I’ve said ‘we’ when there is only ‘me’ but anyway – let’s see if I’ve addressed the 9 tips. The problem I’d like to address: too many people these days are unhealthy, stressed and not looking after themselves. It’s hard to get the balance right – work, life, mind, spirit, body! Who is my audience: all adults, but particularly women and even more so the middle-aged. I’ve kept my elevator pitch short at just two sentences. It’s stands out (maybe) and has a little intrigue (the snaps, crackles & zen). There’s no question in my elevator pitch but it is not essential to have that. I hope it sounds energetic and confident without being too hyped and OTT (over-the-top)!
While I might cover many things here at Write of the Middle (including my love of photography), at the very heart of it all is a desire to get the message out that ‘you matter too’ and that taking the time to understand yourself, and applying self-care as needed, is not a luxury but essential for good health and well-being. I want us all to look after ourselves better! 😉
I’m not sure if I’ve nailed it with my first attempt but it’s a good start I think. What do you think? Would that get you interested if we were in a lift together? Have you got an elevator pitch? Care to share yours?
Ciao for now,
[The image used for this post is not one of my own. It has been hyperlinked to it’s source.]
Linking up with Essentially Jess for #IBOT
POST SCRIPT: It’s now 16 July 2015 and I’ve reviewed my original first attempt at my elevator pitch and have made some changes. I’ve decided that I don’t like the inclusion of the word ‘permission’ in the pitch. It has a negative feel to it which is not something I want at all. I have reworded the pitch as follows (but it will always be open for review and if I change it again, I’ll update this post again with a further postscript.
At Write of the Middle we encourage you to prioritise yourself so that you can reap the benefits of optimised wellbeing for you & those you love. You are important too! We show you the what’s, why’s & how’s via a variety of Snaps, Crackles & Zen!
For your information, I have included my ‘elevator pitch’ as an introduction on Write of the Middle’s new Self Investment page.