Siobhan White – HYPOXI Bulimba and Newstead

February 16, 2017
HYPOXI, Hypoxi Bulimba and Newstead, Siobhan White

HYPOXI, Hypoxi Bulimba and Newstead, Siobhan White

I’m excited to introduce you to Siobhan White, Owner and HYPOXI Consultant for HYPOXI Bulimba and Newstead (Brisbane).  Siobhan (pronounced SHA VON) is such an inspirational woman in more ways than one as you will soon see!  She is Irish with a gorgeous Irish lilt and is the loveliest, most friendly person you could hope to meet.

First up I’ll briefly tell you the story of how I became aware of HYPOXI and came to meet Siobhan.

I read and watched THIS and THIS over at Balance by Deborah Hutton where Deborah shares her thoughts and experiences with HYPOXI and tells how she has partnered with them.  She also speaks to Rita Haitas, a HYPOXI studio owner who has her own transformation back story.  I was intrigued and wondered if there was a HYPOXI studio in Brisbane.  I discovered there was a studio at Bulimba (not too far from me) and that they were offering a free trial.

So it was in April last year that I went to HYPOXI Bulimba for a free trial and this is when I met Siobhan.  My free trial was 30 minutes on a HYPOXI L250 machine.  “What is that?” I hear you ask!  It’s a Vacuum Weight Loss Machine that targets typical problem areas for women – the lower stomach, hips, buttocks and thighs.  You are lying down cycling away whilst two-thirds of your body is submerged in the machine.  Your heart rate is monitored and is shown on a digital screen where other details such as your resistance level, your RPM’s and more are also available.  Resistance can be increased as you get stronger.  I was impressed, and here I am all this time later still going to HYPOXI!  Here’s a photo of Siobhan in the HYPOXI L250 machine.

L250, HYPOXI, Machine, Weight Loss, Cellulite, Siobhan White

Siobhan in the HYPOXI L250 Machine

And here’s what inside a HYPOXI L250 Machine looks like.

machine, gym, exercise, hypoxi, L250 machine,

Originally Siobhan owned just the one HYPOXI studio at Bulimba, but in April 2016 she opened a second studio at Newstead.  Siobhan is not only a savvy business owner but also achieves in many other aspects of life outside of her business as you will discover as you read on.  Siobhan has her own story of discovering HYPOXI but I’ll let her tell you about that herself as well as why she started her own business, and about some of her other achievements also!

Q1:     How did you come to be in Australia and why?

I was very close to my Nanny and I always promised her that I would never leave her.  She died just after her 100th birthday and I booked my flights to Australia two weeks later. It was 2004 when I visited Australia as a backpacker. I loved it here so much that I ended up living in Sydney for 6 years and then followed the sun and moved to Brisbane. Brisbane is now where I call my home from home. My family is still in Ireland and I try to visit each year.

Q2:     Why did you decide to start the business?

I started HYPOXI eight weeks after I had my baby boy – Maxi. I was a size 14 starting and, within less than three months, I was down to nearly a size 6. Also, I had gathered so much cellulite when I was pregnant, especially on the fronts of my legs, and that disappeared too. I had been involved in the beauty industry for a long time, and was fit, but HYPOXI was so effective so quickly.

After I completed my three months of HYPOXI, I decided to look into setting up a studio. I did eight months of HYPOXI trials and research, business and nutrition courses and set up my first studio in Bulimba in March 2012. I opened the studio because I really believed in HYPOXI and because I wanted to help others achieve their weight loss goals. I have always been active and interested in sport, health and wellness, so this was an opportunity to work in an area I am really passionate about.

I worked solidly on growing the Bulimba business for four years and grew a solid and loyal client base and took enormous pride from the results they were getting through their training. It was then that I decided I wanted to open a second studio – my son was older – he just started school – so that made it easier to focus on expanding my business.

An opportunity for me to do this came my way in February 2016 when the right space came up in Newstead – a suburb across the river from Bulimba with very similar demographics, but no equivalent offering to my studio. So I bit the bullet, backed myself and opened my second studio in April 2016.

Q3:     What aspect of your business are you passionate about?

I am absolutely passionate about helping people achieve their health and wellness goals. Nothing beats the feeling you get when you see a client that you’ve closely worked with and supported feel more confident and achieve what they set out to do. Many of my clients start HYPOXI for a big event – a wedding, holiday, reunion etc. and you get to experience that journey with them – it is so personally satisfying and rewarding for me.

I have a personal commitment and dedication to health, wellness and fitness – and I don’t just talk the talk, I actually compete in fitness competitions and demonstrate what is possible when you put your mind to achieving a goal.

I also believe there is a strong connection between exercise and mental health and that is something I am very passionate about and throw my support behind through advocacy, fundraising, hosting seminars etc.

I’ve always believed what we do in life echoes in eternity – I get so much personal satisfaction from helping people each and every day – that’s what keeps me going and keeps me motivated to grow my business.

Q4:     What is your vision and purpose?

I believe so strongly in the results I achieved with HYPOXI – and also the results I’ve seen my clients achieve, and that is what underpins my vision for my studios.

HYPOXI is the anchor for my studios and my vision is to build a cluster of complementary, proven therapies – many of which aren’t available elsewhere in Brisbane. We offer – technology-based exercise, nutrition, infrared sauna, collagen bed, AirPod (hyperbaric oxygen chamber), musculoskeletal therapies – just to name a few.

And while the technology and products are key – the critical component of my studios is the people – my staff. I’m very, very particular about the people working with me. They have to be supportive, trusted advisors to my clients – they need to make clients feel welcome and encourage them every step of the way. Really – they are personal cheerleaders for each and every client. On that note, I need to send a big shout out to Bec – the manager of my Bulimba studio. I wouldn’t have been able to grow my business without her support.

My studios are friendly, supportive and family oriented – we know all clients by name and we deliver a personalised service, based on their goals. We know what each client wants to achieve, we know their family members, what’s going on in their lives – that is absolutely fundamental to my vision for my business.

My purpose is simple – to help people look and feel their best – to help them achieve their health and wellness goals in a supportive environment that embraces the best, proven technologies and therapies.

My personal mantra is to keep moving forward, to keep motivated and to always remember why I started this journey in the first place.

Q5:     Is there an aspect of your “Irishness” that has contributed to your success?

I was raised in a strong, honest, hard-working family. We have a great Irish family community here in Brisbane that has always supported me along the way.  

I played camogie all my life and I represented my County Kilkenny team from under 14 age to the senior team, won many awards growing up, captained many winning teams and won 5 player of the year awards.

Here in Australia I have played in Sydney when I arrived here 11 years ago and now play for Tara Gaels and QLD, winning this year’s championship.  

I played on the team when we beat NSW in 2014 in the state games and HYPOXI Bulimba have been the main camogie sponsors for the past 3 years and now HYPOXI Bulimba and Newstead very proud be the main sponsor of the Camogie girls for this year’s 2016 state games. 

I played Gaelic football in 2015 with The Shamrocks, which I had to give up after tearing ligaments in my ankle playing a game last year. Two months after I had done this I still stepped on stage for three events placing in all my fitness model categories and taking 3rd at Nationals in the Fitness momma division.   

On 25 September 2016, I took first place in the World Fitness Federation (WFF) fitness model over 30 category, I flew to Perth on 14 October to compete at Nationals where I placed 3rd and then flew to Ireland for Worlds, where I placed 6th in my division.

In November 2016, I won the Irish Australia Chamber of Commerce, Young Entrepreneur of the Year Award.

Thanks so much for sharing your story with us Siobhan! 

Siobhan is such a doer and achiever, and incredibly inspiring!  She bravely chases her dreams regardless of any fears she may have, and she hits goals!  It goes without saying that Siobhan is Lovin’ Life!  A big shout out also to Bec who has been managing the Bulimba studio since Siobhan has been busy with the new Newstead studio. Bec is awesome and I look forward to seeing her and catching up on news every time I go.  She goes above and beyond, even providing me with my own personal fan due to my little mid-life problem with overheating (probably because one time I overheated to the point of nausea and she had to race for a bin in case I threw up).  I’m sure that wasn’t in her job description!

If you’d like to know more about the variety of HYPOXI machines available at the studios for use and what they do CLICK HERE

hypoxi, hypoxi machines, machines, exercise, gym, vacuum

If you’d like to see what else is on offer at HYPOXI Bulimba and Newstead (my personal favourite is the Infrared Sauna), refer to the links below for their website (look under the ‘Our Studio’ tab) and social media. 

infrared sauna, sauna, infrared, hypoxi

I do need to mention that HYPOXI is not cheap!  However, I personally made the decision that this was an investment in my health and wellbeing that was very worthwhile for me considering my age and the variety of health issues I am currently dealing with, at least for the short-term.  I needed to shake things up and try something different.  HYPOXI is enjoyable, the environment suits me (quiet, small, private, safe and supportive) and HYPOXI perfectly targets the areas and issues I have.

Here’s where you can contact Siobhan (or Bec) and learn more about HYPOXI:

Phone (Bulimba – Bec) 07 3161 7141

(Newstead – Siobhan) 07 3161 5888


Ciao for now,


Link up here at WOTM or with another of us in the Lovin’ Life Linky team:
Leanne of Deep Fried Fruit, Johanna of Lifestyle Fifty, Lyndall of Seize the Day Project,
Kathy of 50 Shades of Age, and Deb of Debbish
It doesn’t matter where you link up as it will magically appear on all six blogs.

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  • Reply Ingrid @ Fabulous and Fun Life February 16, 2017 at 7:05 am

    Wow! Sounds like an amazing treatment! And Siobhan sounds very inspirational but I ‘m now needing to google what camogie is. I have never heard of this sport before!


    • Reply Min February 16, 2017 at 10:26 pm

      I hadn’t heard of camogie either. Wikipedia tells me it’s an Irish stick-and-ball team sport played by women and is almost identical to the game of hurling played by men. Haven’t heard of hurling either! lol

  • Reply Di from Max The Unicorn February 16, 2017 at 8:48 am

    The Vacuum Weight Loss Machine sounds fascinating! Great interview with Siobhan, I learnt a lot!

    • Reply Min February 16, 2017 at 10:26 pm

      Thanks Di – glad you learnt a lot! 🙂

  • Reply JODIE FILOGOMO February 16, 2017 at 9:47 am

    I’ve never heard of this, but it sounds incredible.
    I do think that spending money on our health is priceless!!

    • Reply Min February 16, 2017 at 10:29 pm

      It’s surprising how many people haven’t heard of HYPOXI before but then prior to April last year I hadn’t either!

  • Reply Kathy Marris February 16, 2017 at 11:51 am

    I like the sound of this type of weight loss. I had never heard about it before. Shame she’s not on the Gold Coast!

    • Reply Min February 16, 2017 at 10:31 pm

      I did a little Google search and there is a HYPOXI studio at Southport and Burleigh Heads (not Siobhan’s studio’s though).

  • Reply Leanne | crestingthehill February 16, 2017 at 11:55 am

    It sounds fantastic – I’d like to have the results she achieved – maybe one day we’ll have them in WA too.

    • Reply Min February 16, 2017 at 10:33 pm

      A little Google search has shown me that in WA there is a studio at Duncraig, Cottesloe, Halls Head, Mt Lawley and St James! 🙂

  • Reply Lyndall @ SeizeTheDayProject February 16, 2017 at 7:16 pm

    I’d love to give the Hypoxi a try. I’ll keep an eye out for a studio closer to my place. Siobhan is delightful! 🙂 #TeamLovinLife

    • Reply Min February 16, 2017 at 10:36 pm

      Siobhan IS delightful! In my comment to Kathy M, I just told her there is a HYPOXI studio at Southport and Burleigh Heads. I think you’re more around the Tweed area though?

  • Reply Jo February 16, 2017 at 7:37 pm

    I really love the idea of this kind of way of losing weight. I’d love to have the same results. As Leanne says, maybe one day the machines will be in WA 🙂

    • Reply Min February 16, 2017 at 10:37 pm

      Jo, have a look at my response to Leanne’s comment. There are quite a few HYPOXI studios in WA. 🙂

  • Reply Kathy February 16, 2017 at 8:13 pm

    I’ve never heard of Hypoxi or Camogie – both sound interesting.

    • Reply Min February 16, 2017 at 10:37 pm

      It’s fun to learn of new things isn’t it? 🙂

  • Reply Deborah February 17, 2017 at 7:47 am

    I’m not sure how I feel about the notion of spot reducing etc… but am simultaneously kicking myself that this popped up in Bulimba after I left the neighbourhood. (Same with the float place!)

    • Reply Min February 20, 2017 at 3:50 pm

      I’m not sure what you mean by ‘spot reducing’ Deb? Is there a float place in Bulimba? Where?! I’d like to try that! 🙂

  • Reply Leanne @ Deep Fried Fruit February 17, 2017 at 9:57 am

    I have heard a lot about Hypoxi. Which probably means my mind is becoming more and more open to the idea of it.

    • Reply Min February 20, 2017 at 3:50 pm

      Yay – someone has heard of it! 🙂

  • Reply Janet Camilleri aka Middle Aged Mama February 17, 2017 at 5:55 pm

    I’m a skeptic about a lot of beauty and weight loss products, but I must admit this sounds intriguing … how often do you go Min?

    • Reply Min February 20, 2017 at 3:52 pm

      It IS intriguing isn’t it? I used to go 3 times per week but I go 2 times per week now and am supposed to be doing aqua aerobics on the other days but haven’t got back to it yet this year what with one thing and another! I’d like to have it so I have 2 days Hypoxi, 2 days aqua aerobics (though specialist wants me to do at least 3), 2 days walking, 1 day rest.

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