The Blogging Mojo

May 24, 2021

Image by Mr TT on Unsplash


The blogging mojo to me is a phenomenon that fills a blogger up with enthusiasm, inspiration and plenty of ideas for topics to write about and the motivation to sit and type up blog posts on those topics and to engage in the blogosphere across relevant social media.  

I also think that the blogging mojo is an ability to write in a way that connects with people. It’s not all about writing ‘technically’ well.  It’s about writing how you would chat with someone, and when the blogging mojo is full to the brim, the words just flow … easily and prolifically! 

And there’s this quote I found by Marshall Goldsmith:

Mojo is that positive spirit toward what we are doing now, that starts on the inside and radiates to the outside.


General decline in activity & engagement across the Aussie Blogosphere

It started with the general feeling of a decline of activity and engagement across the Aussie Blogosphere and grew from there.  Each day I find myself saying to myself … “I’ll just do this, and this, and this, and this and THEN I’ll sit down and write a blog post”.  But by the time I get to THEN …. I’ve got to cook dinner, or I’m too tired or I change my mind on what I’ll write about so need to wait till I get new inspiration … you get the picture.  Mojo – lost!

I’ve lost my bloggy mojo before and it always comes back again before too long.  I’m kinda used to it and I’ve ridden the waves of it now for nearly nine years!  I think it’s quite normal for bloggers to have a fluctuating mojo.  I take a break now and then and when the mojo comes back I come back with restored enthusiasm and usually a heap of inspiration and ideas.  

This time feels a little different.  The Blogosphere here in Australia used to be a lot more active, fun and prolific and I’m kinda mourning the loss of it.  There were lots of link ups to choose from and participate in.  Participation was very high and engagement between bloggers was also very high.  There was lots of collaborating between bloggers.  There were conferences and courses a plenty all year around.  I couldn’t afford to go to everything but having the option there was fabulous!  There were blogger meet ups!  They were always fun to meet people you know online in real life and to be able to talk to people who just ‘get you’ and the whole blogging thing!   There were far more agencies making contact with brands interested in working with you.  There were fabulous opportunities and it was fun and exciting.  It made it feel like you were doing something worthwhile and of value and it provided the drive and inspiration to keep doing better.

Many long term Aussie bloggers have closed up their blogs.  I think Denyse Whelan has the only remaining Aussie Link-Up which is #LifeThisWeek  Good on ya Denyse!!  Even if you start a new link up (I tried but probably should’ve had a broader theme) the participation is very low.  Blogger engagement has dropped off.   The list goes on.

Blogging is a lonely hobby (or job) because you don’t have workmates to banter with and discuss ideas with through the day.  This is why all of the above was so important and it was such a joy to have inspiration, collaboration, learning, companionship etc available and to look forward to.

Overwhelm & Guilt

This might sound in complete contrast to what I’ve said above but the social media expectations of being a blogger can be a strain and I think that it can be too much to keep up if you try to do it all.  Most bloggers have various social media platforms attached to their blog – Instagram, Twitter, Pinterest, and a Facebook page.  Many also set up a Facebook group because the FB page encouraged us to do so.  I never created one because I knew it would be too much for me to keep up with.  I joined a lot of other bloggers FB groups though because I wanted to be supportive, but I rarely engage anymore as I find it is just too much for me to keep up with.  I get overwhelmed trying to do it all.  Planning and writing and all the work involved with running my own blog plus reading and commenting on other bloggers posts as well as engaging across social media (mostly Instagram) is about as much as I can do (in addition to all my domestic and personal stuff).

Because I can’t keep up participation across all media’s I often feel that I’m letting people down and falling out of the loop.  I feel guilty that I’m not being supportive enough but at the same time I know that I am applying self care in knowing my limits and sticking to them.

Is all the time and effort worth it anymore?

In 2018 I was a finalist in the Bupa Blog Awards.  I didn’t win but as a finalist it meant I was now part of the Bupa Blog Awards Aluminae and I loved it.  It meant trips to Sydney and Melbourne (and they came to Brisbane once) and catching up with other bloggers and learning new things and so much more, but all of a sudden after an organisational/structural change that all ended without even a word to us.  No more blog awards.  No more Aluminae.  That’s life, but so sad because despite the fact I suffered some ‘imposter syndrome induced anxiety’ I loved it all and miss it very much.

Blogging is a lot of work!  It takes a lot of time.  It’s not just typing up a post and hitting publish.  There’s a lot of stuff to be entered into the background of a post.  There can be a lot of time spent editing photographs.  There is all the sharing across social media and responding to comments.  There’s spending the time to read and comment on fellow bloggers posts and to engage and do the mannerly thing.  There’s the copious amounts of emails to deal with.  I get a lot but there’s many I don’t respond to anymore (ppl with poor English wanting to write for my blog – ugh – they don’t give up).

Then there’s the questions I ask myself.  Is my blog adding any value to the world?  Is anyone actually reading what I write besides a few supportive fellow bloggers?  Is having my blog as ‘therapy’ and a ‘creative outlet’ for me worth the costs & effort?  Do I share too much of myself and is it safe?  And there are many more questions.  There are LOTS of bloggers out there.  It is a very competitive medium. There are even lots of midlife bloggers out there now (across the world).  There’s all the ladies who embrace the grey hair and are prolific and popular on Instagram.  I’m not embracing my grey hair.  I’m not a fashion blogger.  I’m not a fitness blogger.  I’m not a travel blogger.  I’m just me – sharing my thoughts here with whoever cares to read them.  It’s often hard to not feel enough in this blogging world.  Yes I know – comparison is the thief of joy but it can get to us all.  Which leads me to the next topic …

The Digital Drain

I find myself wanting to spend less and less time in front of a computer and on my phone and more and more out there living ‘real’ life.  I also find myself getting drawn into the comparison trap and not feeling enough.  There’s so many beautiful people, successful people, and popular people on Instagram and though you know that mostly you just get to see highlight reels, there is a real danger of the comparison trap and not feeling enough anyway, and I’m feeling it.  

So this is probably why I’m choosing art, domestic stuff, family, pilates and walking a little bit more these days. (see more on this below under ‘other interests that I want to pursue’}

Is the state of the Blogosphere a cyclic thing or is it done and dusted now?

I wonder if the state of the Aussie Blogosphere is a cyclic thing and it will come back around to the good ‘ol days again or if it’s  had its day and now it’s done and dusted and people have moved on to other things and will continue to move on to whatever the latest new and most popular thing is?  

Currently Podcasts are popular and I can understand why.  We’re all time poor and we can listen to Podcasts when we go for a walk, or are driving, or even washing the dishes (which I do).  I do love to listen to a few when I get a chance but I can’t see myself ever hosting one.  Though I’m not one to say never, I know I’m not so much a talker.  I like to write.  I also don’t want ‘busy’ anymore.  I want to live an ‘unbusy‘ life after decades of busy.  I think hats off to those that do Podcasts though – there’s some fabulous ones about and to create a successful one is such a wonderful achievement.  

Other interests that I want to pursue

CREATIVITY.  I’ve been really exploring art lately.  I started by doing a few online courses in painting with watercolours.  Now I’m attending some Art Mentoring Classes.  These classes are run by an ex Art School Teacher who started her own business.  Each week the art-journaling style program gives you the opportunity to ‘taste test’ a wide variety of different media to build Art skills and Art confidence.  It’s beginner level but that’s ok as I want to wake up my creative side and this taste testing approach is doing just that.  I look forward to the 2 hours each week that I attend class and love the ‘mindfulness’ that it provides.  All problems, jobs, things to do etc are pushed out of my mind as I am very focussed on the task at hand and I love it.  I’ve also joined their social club.  They have a coffee morning on the last Friday of each month and sometimes do day trips.

DOMESTICITY.  Catching up on things around the house. Having the house painted recently sparked the inspiration to get some things done around here. Decluttering. Sorting through cupboards and drawers. Rearranging. Getting some art/photography on the walls.  Things like that!

HEALTH & FAMILY.  Making time for movement.  I do Pilates twice/week and need to get back into my walking.  I stopped when it got too hot but it’s not hot anymore so I need to get that back into my routine.  I’ve had a flu shot and my first Covid shot.  My second shot is booked for 28 July.  I need to get some other health checks booked and done.  I took Mum to have her first Covid shot recently and stayed a few days with her.  I also like to get over to visit her more frequently than I used to these days. 



No I’m not closing my blog or giving up blogging.  I love it too much.  It’s in my veins!  I might blog a little less frequently for a while though, till I get the mojo back.  

I think that it’s not just the decline of activity and engagement in the Aussie Blogosphere and the other reasons I listed above. I think it’s that combined with the last couple of years of Covid and I think everyone is just T.I.R.E.D.

This quote by Jackson Brown comes to mind:

When you can’t change the direction of the wind, adjust your sails

So I think it’s just a matter of acknowledging that things don’t stay the same.  Change is inevitable.  It’s ok to take some time to adjust my sails before setting sail again when I’m ready.

Have you noticed the change in the Aussie Blogosphere too?  Does it affect your blogging mojo? Do you think it’s cyclic or had it’s day?  How about digital drain – do you feel that too?

Ciao for now,

Linked up with Denyse Whelan for #LifeThisWeek


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  • Reply Erica/Erika May 24, 2021 at 6:40 am

    This is a fascinating post, Min. Especially since you have been blogging for 9 years. I still consider myself relatively new at approximately 2 1/2 years although in dog/blogging years it is considerably longer. I appreciate your heartfelt, self-aware and candid words. You remind me how you and your words are important if you can make a difference and impact one person’s life. (Advice I received from a good friend) You remind me how I should continue reevaluating the “why” I write.

    Words that resonated with me: “imposter syndrome” “overwhelmed” “do I share too much of myself”. I get it on living real life and numerous other projects. I love Jackson Brown’s quote.

    Re making a difference: Thank you for this post, Min. Your words have made a difference in my life.🙂

    • Reply Min May 24, 2021 at 1:41 pm

      Thanks so much E/E! I’ll have been blogging 9 years in September. LOL you made me laugh with your reference to dog blogging years. In dog blogging years I’d have been blogging about 63 years! LOL

  • Reply Natalie May 24, 2021 at 8:22 am

    Hi Min, I hope by adjusting your sails, you get your blogging mojo back. Living life is a priority over blogging. Plus I encourage you to do more of what you enjoy. I don’t know enough about the Aussie blogosphere to notice any significant change. My blogging mojo hasn’t been affected yet. I think it helps that I’ve chosen to blog weekly and stay away from other social media such as FB or IG. I value my “joy of missing out”. Since I’ve been in pandemic-related lockdown, I have time to host the weekly Weekend Coffee Share. I take it one weekend at a time. #lifethisweek

    • Reply Min May 24, 2021 at 1:45 pm

      Thanks Natalie. I agree that living life take priority over blogging and besides, it’s by living life that we can be better bloggers! I tend to not engage much with most social media these days – definitely not Twitter (except what feeds there automatically from other social media) or Pinterest. I do a little on FB. My favourite social media is Instagram so I post mostly there and it feeds from there to my FB & Twitter. It can still be a drain though scrolling through the feed and seeing so much beauty and success etc. It’s a bit of a trap you can get drawn into. I think you’ve got a great balance happening Natalie. Good on you! xo

  • Reply Jody @ Six Little Hearts May 24, 2021 at 11:36 am

    Yes! I have been blogging for 8 years now and I do remember back when blogging was full of other Australian bloggers, awards and social fun. If I scroll back to earlier years, there was literally tons of engagement. Now not so. I am not sure if I mind so much.
    I enjoy writing and photography and my blog aligns with my former career. I do make money from it too. While I still have young kids I will continue.

    I hope you find your mojo again. I have wavered too. Take a well-earned break and just see what happens. Enjoy your time-out too.

    • Reply Min May 24, 2021 at 1:48 pm

      Yes when I scroll back to previous years and look at my comments I am astounded! SO.MANY.COMMENTS and so many regulars who we never see anymore. I guess they’ve stopped blogging. Some may have real jobs now! LOL I think that if I continue to blog (and I will for some time) I will have to get used to very little comments or engagement because that is just the way things are going nowadays. I loved the connections and sense of community – it is that that I miss more than the actual comments. Lovely to hear your thoughts. Thanks Jody. xo

  • Reply Deborah Cook May 24, 2021 at 11:41 am

    As you know I constantly ponder this as well. My book blogging forum was recently having a discussion about the old days of blogging – personal blogging and the fact that it seems to be a thing of the past. I commented that it became so much about stats and comments that I felt like I spent my life reading everyone’s blog posts just for the sake of it – skimming them sometimes so I could leave a comment, acknowledging that I had to leave one on theirs for them to leave one on mine.

    At the moment I occasionally check out a blog that is a personal blog and I love that there are often no comments but the writer posts daily. Just snippets about life and I often quite enjoy the posts and it reminds me of the early days.

    (It’s called House Goes Home by the way.)

    • Reply Min May 24, 2021 at 1:53 pm

      Yes I know I’m not the only one who ponders this stuff. It’s just a bit different now – there’s a real major shift (decline) in the Aussie blogosphere. I remember reading/skimming posts that bored me to tears and leaving a comment (trying to be polite). I don’t do that now. I only read posts that interest me. I’m more respectful of my limitations now and careful to not make blogging so much a ‘chore’. I’ll check out that blog you mentioned. Thanks Deb!

      • Reply Vanessa May 26, 2021 at 1:32 pm

        I felt the big change happened when that agency set themselves up – it was a change from brands reaching out directly (which is never something I did much work in because it was rarely a product I would use) and some self-importance between who was a “full timer” … because that’s the only way to be “legit”? Hmm. Not to me but I feel lots bought into those two variables and others threw their hands up and gave up.

  • Reply Jennifer Jones May 24, 2021 at 12:34 pm

    I loved reading your post Min, as I’ve been thinking about this subject recently. I haven’t lost my blogging mojo but I can feel it waning a little. For me it’s due to being in lockdown for a year. I struggle to find something to write about when not getting out and about. I’m only blogging weekly now while I let these thoughts run their course and see what happens.

    • Reply Min May 24, 2021 at 1:56 pm

      Thanks so much Jennifer. It’s always nice to know someone has enjoyed what you’ve written! I can understand your mojo waning a little due to lockdown. We need to be out there living life in order to write about life. I think all the Covid stuff has affected my mojo too. It’s been a very strange couple of years hasn’t it? I’m only blogging once/week too and if I can’t one week well then I skip it. No-one even notices but me anyway! lol Have a wonderful week! xo

  • Reply Leanne | May 24, 2021 at 1:18 pm

    Hi Min – mannnnn I could have written this post! And yes to all of it. I still have thoughts that I want to put down somewhere, so will continue blogging (for now) but the engagement from others has definitely waned and it’s hard commenting and engaging all over the place and sometimes it just feels like dead air in response. (As you know) I’m doing a post next Monday on what I’m planning to do to get a handle on the blogging stuff – I definitely feel a desire to engage more IRL and less online. I’ve been feeling like I have a life because I have a laptop (like thinking you have friends because you’re on FB!) and I realize I’ve lost face to face connection with people (besides a few close friends). So, my plan is to get offline and be more “real” – it’s hard to push myself out the door, but I need to for my own mental and spiritual health.
    I’ll be interested to see what others say in the comments to this post. xx

    • Reply Min May 24, 2021 at 2:01 pm

      Hi Leanne – I’m so glad you can relate to what I’ve written! I miss the sense of community and the connections that blogging once offered me. I’m now seeking community & connections elsewhere – with my art (in addition to catching up with friends now and then). Once a week lessons and a monthly coffee morning. I’m an introvert but too much time alone and I get lonely and start overthinking too much. The decline in engagement and activity in the Aussie blogosphere, coupled with the changing Covid environment has greatly affected me and of course affected my bloggy mojo. I too need face to face connection – for all the same reasons you’ve listed! xoxo

    • Reply Erica/Erika May 25, 2021 at 2:48 am

      Oh, no, Leanne, I am going to miss your upcoming post and the ‘reveal.’ We are off the grid for a couple of weeks and I will plan to catch up when I return. Hope you are well and I look forward to reading your thoughts. xx

  • Reply Vanessa May 24, 2021 at 2:40 pm

    I miss the connection. Though I doubt anyone linking up today would disagree 🙂 I think blogging will always exist because unlike social media, it’s the thing you “own” and can’t be shut down on a whim by some silly social media company and their ideas of acceptability. I’m not stopping though 🙂 My pain often gets in the way of me participating as often as I’d like but it does that to all aspects of my life so blogging isn’t special in that way. I pushed more of the creativity stuff to my patreon earlier this year.

    • Reply Min May 26, 2021 at 9:58 am

      It’s true that we own our blogs rather than things like FB, Instagram etc that can be taken from us at any time or altered to affect how we use them. I’m not sure though if the community and engagement of blogging in Australia will ever come back to how it was. I hope you’re feeling better soon!

  • Reply Christine May 24, 2021 at 3:46 pm

    This is very interesting to read this and hear that a reduction in engagement is across the board (yes, I’ve definitely noticed it too although I haven’t been doing this as long – I think I perhaps may have missed the boat). It’s great you have so many other interests to keep you busy and a life beyond a computer is a great and important thing. I feel I’m really evolving what I do as my recent revamp/relaunch of my website would indicate and I’m actually feel enthused in building it up and building readership and connections. I enjoy the writing process and the art of writing so I’m turning more of my attention to travel writing and seeking out other vehicles for publication as well as my own website. That allows me to reach a wider audience and to be honest, makes me feel more validated. Spending days tweaking a blog post then hearing crickets can be disheartening. Not giving up the blog though, although I call it my website now! Happy to see where it leads …. and happy to see you’re continuing along with yours too.

    • Reply Min May 26, 2021 at 10:05 am

      It was a very different blogosphere here in Australia when I started back in 2012 to what it is now. There was so much going on. It was a surprise to me as I didn’t even know that world existed. It was such fun. So much opportunity and learning and collaboration and engagement. I’m pleased to hear your enthusiasm is still going strong! That’s what I love to hear. Exciting that you’re looking at other vehicles of publication etc. All the very best of luck to you! I’m sure you will do well. I’ll be following along with your adventures!

  • Reply Lydia C. Lee May 24, 2021 at 4:33 pm

    I think it’s okay to reduce output and to take long breaks even – I do 4 times a year! I do find when I can’t write fiction I pretend to be more interested in blogging so I’m still writing. When I’m writing fiction, the blog just stops…so make it work for you is my bottom line…#Lifethisweek

    • Reply Min May 26, 2021 at 10:07 am

      I’ve always had *little* breaks – never for long and not regular breaks – just when I need them. I often daydream about writing fiction but have yet to even attempt it. Hats off to you for diving into it!

  • Reply Debbie Harris May 24, 2021 at 4:57 pm

    Hi Min, I often think and write about similar issues and I’ve been around for as long as you in the blogging world – go u!! I must say I haven’t noticed the lack of engagement or decline in general in my blog but then it wouldn’t really worry me too much. I enjoy doing what I do, when I feel like doing it. I’ve let go of some commitments and self imposed blogging schedules to fit in with my ‘other’ life. I can certainly understand the amount of time spent at the keyboard, but like you, I have lots of other interests as well. I’m glad to hear you aren’t pulling the pin on things just yet and as you say you’ve lost your mojo before and it’s always come back, it might just be cyclical as you say. I don’t think I ever really got into the Aussie blogosphere, or maybe I just missed it, but I’ve enjoyed a range of overseas bloggers and connecting with like-minded people all over the world. It’s a form of therapy for me and I still enjoy it. You’re right though it’s far more involved than just typing some words and hitting publish. Very interesting comments here too, so thanks for your thought provoking post #lifethisweek

    • Reply Min May 26, 2021 at 10:13 am

      Hi Deb, I think you’ve experienced a more global following and readership whereas I was very much entrenched in the Aussie blogosphere, with ‘some’ international followers … so the difference in how I’m experiencing the Aussie Blogosphere now as compared to then is HUGE. The difference is massive. I think the reason it has affected me as it has is because the sense of community I experienced with the Aussie Blogosphere replaced the same sense of community I used to have in the workplace … and now that is basically gone. So I need to adjust and reset, which is what I’m doing. I won’t ever (well not for quite some time) close up my blog because it’s like therapy for me and it’s very satisfying creatively. I really do love it. Enjoy your week!

  • Reply Laurie May 25, 2021 at 5:39 am

    Hi Min,
    I am right there with you. Suffering from a lack of blogging mojo. I don’t have a lack of topic ideas. I have pages and pages of those. It’s more a general lack of enthusiasm. I think I am going to take a blogging break for the second part of June and see where that leads. I typically publish 2 posts a week, which is a lot. It’s not a job for me, just a hobby, but I do love the creative outlet and the friends I have made over the years. I also wrote a post last week about my ambivalence about Twitter. I go back and forth about whether I want to maintain a presence there or not.

    Thanks for giving me the space and the nudge to think out loud!

    • Reply Min May 26, 2021 at 10:20 am

      Hi Laurie – I have quite a few ideas too but yes my enthusiasm has been affected. I’m trying to do 1 post per week but if one week I can’t then I don’t worry. I probably should step away from it completely for awhile. It’s hard to do that though as blogging has been part of my life for so long. I’ll think more on it I think. As for Twitter – I’ve never liked it. I don’t go there. Whatever posts there from me is posted there automatically from my other social medias. Have a great week!

  • Reply Sammie @ The Annoyed Thyroid May 26, 2021 at 2:45 am

    I can totally relate! I lost my bloggy mojo too and although I’m back in the bloggy saddle, it feels distinctly different. The Aussie blogosphere has changed so much from the heyday of link ups, conferences, working with brands but most of all, connection. I made so many wonderful friends all from my computer – online friends became real life offline friends! Now, like you, I want to spend more time offline than on it, doing things I love and spending time with those I love and blogging has to fit around real life and not the other way round. Here’s to adjusting our sails and smooth sailing!

    • Reply Min May 26, 2021 at 10:23 am

      Yes! It does feel distinctly different doesn’t it? I know you’d know what I’m talkin ’bout cos you’ve been a huge part of the Aussie blogosphere as long as I have too. Yes I very much feel more of a pull to living away from the computer and out there in real life and making blogging fit in around it. Happy sail adjusting and smooth sailing to you too! xo

  • Reply Denyse Whelan May 26, 2021 at 4:55 pm

    Interesting and a greatg conversation for sure. Yes, we were “wooed” werent we in 2011-2012 I particularly remember. I went to conferecnes and all that. Nothing I implemented worked for me because I was never about ‘selling’ anything.

    So, my blog is a chance for me to share. I always hope someone will read and comment.

    Thank you for your shout out to my link up.

    There are fewer of us from those blogging days – you, Jody, Melissa and Deb & Vanessa.

    Now, thanks to others who were blogging at the same time but being on wordpress and blogger – I have only ever been self-hosting – who met many more from other countries and they have an enormous number of readers and followers. I see Deb, Sue, Leanne there…

    Now back to blogging. I miss day to day interactions with people I might connect with so the blog is where I get that.

    Once a week doing the link up is good. I loved the community and will keep it going. I now link with Natalie and and follow a series called Sunday Stills.

    When it starts to get “do I have to” then I will consider things but right now, I fit it with what else I have going on and “I want to blog”.

    Great connections via blogging I would never have met virtually or otherwise.

    Thank you for joining in Life This Week Link Up.
    I’ve just added another 10 optional prompts taking us to October!
    It’s always good to see a blog post from you and I value your presence here. Denyse.

    • Reply Min May 28, 2021 at 1:35 pm

      Hi Denyse, it’s lovely to be meeting (virtually) a lot of people from other countries, particularly the USA. I still miss the exciting Aussie blogosphere that once was though and the opportunity to learn and meet up and have face to face occasions. I’ll still blog – but as always, will evolve as changes present themselves. Not only has the blogosphere changed but I continually change too. My interests change and vary and skip around and my priorities change over time too. Hopefully you and I will meet up one day. Next time I’m in your part of the country I will make it a priority! xo

  • Reply Leslie Susan Clingan June 6, 2021 at 11:16 am

    My gosh, I could have written this post myself…although, not nearly as beautifully. But I am feeling all the feels that you have shared. Have been enjoying living life and not terribly eager to write about it on my blog. It feels like work trying to find the right words. Trying to express myself. And then I ask…does anyone really care anyway?? Ha!!

    Thank you for somehow expressing exactly what I have been feeling but have been unable to put into words. Thankful I am not the only one feeling that way.

    • Reply Min June 7, 2021 at 4:40 pm

      I know what you mean Leslie. Sometimes it feels like too much effort and then you think – does anyone care or read it anyway? Would they even notice if I didn’t blog? It’s time to take a break when I feel like that. I’m easing off the expectations of myself with regards to a regular blogging schedule. If I blog I blog. If I don’t, I don’t. It’s not paid employment. The only expectations are those I place on myself. xo

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